COPPA

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NEW COPPA REQUIREMENTS
The amended COPPA rules effective on July 1, 2013 apply to operators of websites and mobile apps that are directed at children under 13 that collect, use or disclose personal information from children or to operators that have actual knowledge that they are collecting personal information from users of sites or apps directed to children. The existing obligation requiring parental consent before collecting personal information from children has been expanded to include persistent identifiers that can enable operators and third parties to recognize users.

The FTCu2019s guidance and FAQs relating to COPPA are located at: http://business.ftc.gov/documents/Complying-with-COPPA-Frequently-Asked-Questions

NATIVV POSITION
In response to the new COPPA rules effective on July 1, 2013 Nativv is continuing to ensure that we do not collect and use information from childrenu2019s sites for behavioral advertising (often referred to as interest based advertising). We will continue to only use any data in the manner that COPPA prescribes.

We have identified all existing publisher sites and apps directed to children to ensure we are in full compliance with the new COPPA rules and from 30 June, 2013 shall ensure that new and existing publishers are required to notify Nativv of any new sites or app accounts that are directed at children to ensure we continue to comply with the COPPA rules.