Ad Behavioural Policy

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To ensure an optimal user experience, Nativv requires that clicking on an ad should not lead to unexpected and unwanted device behavior like

1.Keyboard getting locked/freezing the device/ the device going on standby mode etc.
2.Ad inconsistency (Content on the creative keeps changing)
3.Auto-play with Sound /Auto-Click /Auto-Redirect/ Auto - Popup creative
4.Distribution of Adware and Malware (domain hosting adware or malware)
5.Blank creative/ appears with error content / disappears when clicked
6.Blank LP /broken page / creative not clickable / no close button / Creative LP mismatch
In accordance with our online Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorization from our Compliance/legal Team.

Protocol

Nativv has a comprehensive AQ Response Protocol in case of any Invalid/bad ad.

The ads with bad content will be blocked before they go live.
All creatives flagged for behavioural issues violating content guidelines post approval will be rejected
Advertiser will be notified about the issue, if the issue is repetitive and the advertiser does not resolve the issue. They will be immediately blocked from our system.