What is monetization?

The term "monetization" relates to the procedure of converting a non-profitable object into money. Throughout many cases, monetization looks for innovative ways to generate revenue from alternative sources, such as inserting ad revenues within video content clips to compensate content producers. Private enterprise (also known as commercialization) is a process in which a formerly free or open asset is changed into a moneymaker, such as a public highway being turned into a commercial toll road.

Mobiles accounted for a massive $41b of the total $91b generated by the entire games industry.(deltaDNA)
 

Monetization appears to be inextricably linked to modern capitalism. The procedure of monetization is critical to the growth of a corporation or other organization since it is essential to its strategic development. Finding new ways to turn normally neutral or expensive corporate functions into profit centers is a goal for today's businesses, and it's something that companies are willing for.
Less than 2% of players spend money on in-app purchases (IAP).(deltaDNA)
 

Monetizing free to play games efficiently:
Polytopia, Fortnite, and Pokemon GO.  All these are examples of free-to-play (F2P) games that have gone viral and become cultural icons. They are held up by game creators as the shining example of success to strive towards. What is it that they all share in common? They're bright, the game lends itself to communal playing with companions, and they attract people of all ages. They're also free to download and play, which appears to be the preferred business strategy for smartphone games these days.

According to Statista, The global free-to-play mobile games market was estimated at 73.8 billion U.S. dollars in 2020, and this figure is predicted to rise to 75.6 billion U.S. dollars by 2021.
 

Given below are some points that will help you to monetize free to play games efficiently:
 

Extra content is available for purchase.
The most simple F2P model is one where you can purchase more game material if you enjoy the prompt. It might take the shape of graphical customization options or gameplay-related aspects such as new levels, additional characters, new pieces, and so on.
 

Clocks or timers:
Perhaps one of the most inconvenient types allows you to play only a specific amount of a game before being forced to wait for a timer to refill. During this point, you can keep going until the timer runs out. The concept is that you can either pay with real money to eliminate the waiting period, or you can go do anything else for an hour, or several hours, and then return later. It's a popular system among game makers because it capitalizes on human frustration and our time-constrained modern lifestyles, yet few things are as annoying as a game urging you to quit when you don't need to.
 

Renting
Rentals are highly beneficial in F2P games because they should be constantly updating and delivering new content (running the game as a service). With new things being produced on a regular basis, players may rapidly become aware that what they have purchased is out of date. They won't have this emotion if they can rent stuff, and they'll be more likely to rent the following batch of new items.
Rentals can also help with buyers' regret. Despite the fact that the majority of in-game transactions are for modest sums of money, many of them are impulsive purchases, and buyer's remorse is a common and unfavorable side effect.
 

In-Game Blended Advertising
Contextual advertisements are integrated into the game itself using nativv in-game blended advertising. Typically, these manifest as branded items within the game, such as Nike Air Jordans in Fortnite, branded Pokestops in Pokemon Go, or posters in Grand Theft Auto.
Understanding your gamers and ensuring the brands and goods you incorporate into your app are the perfect fit are the keys to making this work. Sponsored content only succeeds if it fits into your game's universe and context. If it doesn't, it can be much more annoying to your users than conventional advertising.

NATIVV, currently live with Unity SDK and cover all device type (mobile, desktop, HTML, Console) and supports all media type (Display banners, Audio, Video ads).

NATIVV, is also working on the future technology segment, to offer NFT enabled solutions & Plug-in-Play Integrated wallets through the single SDK, to add extra value to game developers.
 

Bonus
NATIVV (nativv.tech) is giving solutions to Online games, Brands, and online players, we are providing a solution of in-game blended advertising, to avoid intrusive ads.