The whole nature of gaming equipment has shifted: you may now play videogames on your smartphone, high-tech console, PC, and even virtual reality headsets, in addition to traditional gaming equipment. 

The gaming obsession is so widespread that it has a substantial impact on consumers' purchase choices in many industries. Consider, for example, how the PlayStation 2020 console sold out in record time at the end of the year or how esports have risen in prominence in today's cultural landscape.

At the height of the pandemic, having Candy Crush, Fruit Ninja, or Clash of Clans on hand would have made quarantine a whole lot more pleasurable for everyone involved. People choosing to stay at home more frequently due to the COVID-19 outbreak, lockdowns, and other factors, have fueled massive growth in the app economy, which has helped both traditional players and first-time gamers equally.

We are all aware that the online game marketing has the potential to be a win-win scenario for all parties concerned.

The use of advertisements has become the most prevalent means of monetizing mobile games and in-app purchases because not everyone is willing or able to pay for mobile games or in-app purchases. All parties engaged in mobile app advertising benefit from it: developers, consumers, and marketers are pleased with the results. 

To continue developing content that game developers are passionate about while doing a job, developers must first generate the money they need, and thus the use of in-game advertising is up & running for so many years.

However, the major concern with the in-game advertising is that they are too much interrupting for the gamer. The intrusive ads are not only breaking the game season but also spoiling the user experience and thus it usually leads to the poor game metrics (high churn, poor retention, low game play, low in-game participation etc.) and finally it leads to low ROI and poor earning for the game developers. On the other side, the advertisers participating, either through the programmatic way or through the direct game integration, also usually failed to create a positive connect with the gamers, in the intrusive ads format. 

Most of the in-game ads served are demanding the action from the gamers like download, watch video, or form filing and these activities are very intrusive in nature, that distract the gamer from the game play and it leads to a poor gaming experience, that usually no game developers wish to deliver to their users. However, with the lack of proper solution for a sustainable and non-intrusive ads format, that is also easy to integrate with the games without much coding involved, forced the game developers to opt and go for the existing in-game intrusive monetization.

The intrusive ads format, includes Interstitial banner, Push banner ads, Video ads, Rewarded Ads, Normal banner ads, etc.   

To assure that the users will be able to continue playing the online games they like, without breaking their game session, which will also increase the engagement and retention among those who play, the game developers should look for the new-age & advanced monetization solution, that is completely non-intrusive format and with plug & play solution for quick go to market.

The placing of the non-intrusive in-game commercial ensures that customers are not even aware that they are viewing an advertisement, while consuming the ads & without breaking the game session to watch ads. As a result, game metrics got improved and game developers are able to generate the incremental additional ads slot & the sustainable earning. 

With the NATIVV (www.nativv.tech), we are offering the in-game non-intrusive monetization & brands advertising to the game developers on the back of cutting-edge technology, where the no low and code solution help the game developers to boost the go-to-market and to have a better earning model.