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Did you know that as per the survey & report, women make up 46% of the global gaming market (source: NewZoo).

Women are gradually breaking into the usually male-dominated gaming industry. During the pandemic, there was a surge of female gamers, particularly those who had made a career out of it. 
In India, the number of women who play video games is steadily increasing. As per InMobi's 2021 Women Mobile Gaming Report, between July 2020 and April 2021, mobile gaming had a 70% increase in active visitors, and 49% of women began playing smartphone games as a result of the epidemic.

Asia leading the charts with highest female gamers

Yes! As per Niko Partners women account for 45% gaming population across Asia while the USA holds the second rank with 41%.

In this epidemic, three sorts of gamers were identified: dedicated gamers, frequent gamers, and occasional gamers. Dedicated players play one to multiple times a day, whereas regular players play at least once a week, and infrequent gamers play once a month or less. In 2020, the survey found a 38 percent rise in time being spent and a 33 percent increase in the diversity of games played among these dedicated female gamers.

To find new games, dedicated players mostly depended on marketing in gaming applications, however app store suggestions and promotions on other apps also played a major role. 

Female players, on the other hand, were more likely to rely on marketing on other apps to play games that were already popular, with 41% of daily and occasionally female gamers doing so.

Women gamers in the United States were familiar with commercials in the gaming environment, with 79 percent choosing to watch an ad to advance in a game or earn rewards. Almost half of the female mobile gamers said they could remember the advertising they saw in games because they were either interesting and interactive, connected to a topic of interest, or about a relevant brand or product.

The setting is great for firms to reach out to this very significant group of female mobile device users. Women as a significant TG in CPG, healthcare, and household appliances sectors may get all the benefits from identifying these changes in women's behavior.

The Woman's Way into The Man's World

Here is the best example of a very popular gaming businesswoman i.e., Poornima Seetharaman. She is a gaming businesswoman who started her career in 2006 and has since worked on various platforms like BioShock, FarmVille, and How to Train Your Dragon franchises, is now the director of design at Zynga, a social game company with millions of users worldwide. In this stereotypical world usually, gaming is seen as a man's domain. Seetharaman, who has worked in programming, game design, and product development, believes that women and other disadvantaged genders will be just as capable as anybody else in the gaming business. So, this lady is the role model for all the other women who sometimes hesitate to do so.
Women's perspectives on mobile gaming
 

Women players spent a total of 88 minutes playing action-oriented games, followed by 56 minutes playing strategy-oriented games when separated by genre.
 

While 25 percent of these women gamers are between the ages of 25 and 34, from which 32 percent of them are married with children, and 47 percent are single.

With India's growing variety, each area displayed its own distinct behavior and customer preferences. The top five women social gaming epicenters in India, according to the research, are Delhi NCR, Maharashtra, West Bengal, Karnataka, and Andhra & Telangana. West India, surprisingly, had the highest proportion of game downloads in Q1 2021, with 25.3 percent.

Women in Gaming: What the Future Holds
 

India now has around 250 million mobile gamers, with that figure expected to rise to 368 million by 2022. The gaming business is expanding, and women account for a significant portion of this market. Women account for 43% of the total mobile gaming audience, according to InMobi's mobile gaming India study 2021. Because of the growing online gaming culture, women are becoming more visible in the gaming business. Female gamers are also becoming more popular, particularly on social media sites.

The interesting thing is 60% of female gamers play daily.(Mediakix)

As a Career, Online Gaming

It was unthinkable five years ago for everyone to consider online gaming as a professional choice. However, for women in all aspects of life, the arena now has a bright future.
 

More women are being recognized in the gaming business for their expertise, expertise, and passion for the game. However, a policy framework that caters to their demands is more critical. Because many organizations are adapting to a more diversified workforce, the position in the global market has begun to alter. The Indian IT/ITES sector, which includes gambling, cannot afford to fall behind. With the increased accessibility and affordability of gaming technologies, women's participation in digital games is expected to skyrocket in the future years.

Conclusion
Online gaming career is a great platform for those who have a deep interest in video games, computers, etc. It’s a proud moment that women are rising in this field too.