Mobile Gaming is the next big thing in the world of entertainment. Due to the global pandemic, we have seen a sudden boom in the OTT industry, and for now, it is not going to slow down.

But in the same lockdown period, we have also seen a more rapid increase in the mobile gaming industry. It is already giving tough competition to the various OTT platforms like Netflix, Amazon Prime, etc.

OTT and Mobile games are the best way to engage people in their smartphones, making their best for the advertisers.OTT and Mobile gaming are the main reason behind the rapid growth of the digital advertising industry as they provide advertisers a huge and active audience.

According to Statista, the global revenue for OTT and video was around 129.59 billion dollars while in 2020, the global mobile gaming content market was worth 121.1 billion U.S. dollars and is projected to reach 169.7 billion U.S. dollars in 2025.So you can see that there is a very little difference in both entertaining industries.

But still, mobile gaming has the upper hand as it has a more focused audience.This is just a start because Mordor Intelligence has predicted that the mobile gaming market will grow with an average growth rate of more than 12% in the upcoming few years.

Due to massive growth in the mobile gaming industry, even OTT platforms like Netflix and Amazon Prime are thinking of launching their mobile gaming platform. In India also mobile gaming has registered its presence at another level. According to Statista, the market value of India's gaming industry was around 90 billion Indian rupees in the financial year 2020.

Why is Mobile gaming the next big competitor for OTT platforms like Netflix?
 

Here are some top reasons:

More and focused Audience

The first reason why mobile gaming will beat the OTT platform shortly is the active audience. The mobile gaming industry is far behind OTT in terms of revenue, but mobile gaming beats OTT in terms of an active audience. As reported by Hubspot, there are more than 2.2 billion mobile gamers worldwide. Also, mobile gaming is a more focused activity as compared to watching OTT.
 

More Opportunities

Another important reason is opportunities. There are more opportunities in mobile gaming than OTT. From rich to poor everyone can be a part of mobile gaming, he just needs a smartphone. While on the OTT platform, there is so much competition. And everyone can't fit in the OTT industry. It can take years to get the first chance for working with an OTT platform. And for earning name and fame, it can take even more time.
 

Limited Options

OTT platform provides you with limited options. We are not saying that it doesn't provide options. But when compared to mobile gaming, they are very limited. Mobile gaming has many categories to suit the personalities and interests of different individuals. Some categories are Arcade, Action, Board, Puzzle, Sports. Advertisers also get specific information about the user through the category of the game he is playing.
 

Less Costly

One of the most important reasons behind the rapid growth of the mobile gaming industry is cost-effectiveness. It provided full entertainment at a very low price. On the other hand, a platform like Netflix is still out of reach from millions of users due to its costly content.
 

More Revenue

Due to more active users, advertisers are now targeting mobile games for their advertisements. Also, games tell the behavior of a user through the category of the game he is playing. So there are more chances that users will get a useful service in the form of advertisement resulting in the purchase of that service. In this way, advertisers and game developers; both will earn more revenue.

More than 1 in 4 (28%) of mobile gamers will 'always' purchase an item or service that they see advertised in-game, and another 25% will 'sometimes' make that purchase. (source inc42.com)

But sometimes, the intrusive ads can ruin the growth of a game or any other platform by affecting the user experience. To solve this problem, we(nativv.tech) are providing a solution to mobile games, Brands, and online players. We are providing a solution of in-game blended advertising, to avoid intrusive ads.
 

Conclusion

The covid-19 pandemic has become a boon for both OTT and Mobile gaming. During the lockdown period, these two industries are leading the global advertisement and entertainment market. Although OTT is a huge industry, mobile gaming will soon catch it. One thing is sure that only the mobile gaming industry can beat or give tough competition to OTT platforms like Netflix.

Just visit nativv.tech for a complete solution to intrusive ads.